The Cost of Empowerment: Culture, Mental Health, and the Weight of Impossible Standards

The Cost of Empowerment: Culture, Mental Health, and the Weight of Impossible Standards

Brikene Bunkaju
·

Oct 28, 2025

In my work as a psychologist, I often meet women who appear to “have it all” — education, careers, families, opportunities their mothers and grandmothers could only dream of. Yet behind the achievements, there’s a quiet exhaustion.

These women live in cultures that are changing — societies shifting from patriarchal traditions toward modernization. They are told to be strong, independent, and ambitious, yet are still expected to remain modest, nurturing, and self-sacrificing. They are celebrated for their empowerment, but judged the moment that empowerment challenges old norms.

This tension — between progress and expectation — has become one of the defining psychological struggles of modern womanhood.

Between Two Worlds

Across many transitional societies, cultural norms act as both a foundation and a cage. On one hand, culture provides identity, belonging, and moral grounding. On the other, it continues to define women by outdated standards — as caregivers first, achievers second.

The paradox is everywhere:Women are encouraged to study but told that too much ambition is “unfeminine.” They are praised for being independent, yet judged for not marrying “on time.” They are told to leave abusive relationships for their safety but shamed for “breaking the family.”

In therapy, these contradictions surface as guilt, confusion, and a deep sense of failure. Many women describe feeling like they’re living two parallel lives — one that fits modern ideals and another that obeys invisible cultural rules.

This constant tension leads to what psychology calls role conflict — when expectations from different parts of our identity clash in ways that feel impossible to reconcile. For women, this conflict is magnified by cultural transition: the rules of gender keep changing, but the pressure to meet them never stops.

The Emotional and Physical Toll

The emotional weight of living between these worlds often manifests as anxiety, burnout, and chronic stress.

Women internalize the belief that they must excel in every domain — as mothers, partners, professionals, daughters — and when they inevitably fall short of impossible standards, they turn blame inward. I often hear phrases like:

“I should be stronger.”

“I should be grateful."

“Other women manage — why can’t I?”

Over time, that internalized criticism seeps into the body. Headaches, fatigue, digestive issues, muscle pain — all are common among women under chronic cultural pressure. The body becomes the language through which unspoken stress is expressed.

And while empowerment was supposed to bring freedom, for many women, it has simply multiplied their responsibilities — without removing the societal judgment that keeps them restrained.

The Unfair Game

We often talk about empowerment as if it’s a linear process: educate girls, create opportunity, and equality will follow. But empowerment without structural and cultural change can actually create new layers of pressure.

Women are told they have power — yet much of that power comes with conditions. “Be independent, but don’t intimidate.” “Have a voice, but don’t offend.” “Work hard, but make sure the family never feels neglected.”

In my sessions, I’ve seen how this double standard quietly erodes confidence. Women start believing that their exhaustion or unhappiness is a personal failure, not a symptom of an unfair system. They’re given coping strategies for a game that was rigged from the start.

So often, the advice women receive — even in mental health settings — is about better balance, better time management, better self-care. But the truth is, you can’t “balance” a system that is fundamentally unequal.

A Different Kind of Empowerment

Real empowerment isn’t about doing more. It’s about doing less of what drains you and more of what connects and sustains you. True healing starts with compassion — both for yourself and for the impossible expectations you were never meant to meet.

Here are some of the most powerful ways women can begin to support themselves in this complex reality:

What Women Can Do to Support Themselves

  • Practice self-compassion, not perfection

  • Develop mindful awareness of expectations

  • Build circles of support

  • Redefine empowerment on your own terms

  • Seek the right kind of professional support

  • Reconnect with the body

  • Create personal rituals of reflection

  • Remember that change is collective

Putting It into Practice

Each of these steps is simple in concept but transformative in effect. They’re not about fixing yourself — they’re about building a more compassionate relationship with yourself and your world.

Practice self-compassion, not perfection.

Women are conditioned to equate worth with performance. Notice your inner critic and speak to yourself as you would to a loved one. Rest without guilt — you’re not lazy; you’re human.

Develop mindful awareness of expectations.

Pause to recognize which pressures truly align with your values and which are inherited from culture or fear. Awareness is liberation — it allows you to choose rather than react.

Build circles of support.

Healing happens in community. Seek out or create spaces where women can speak honestly — women’s groups, peer circles, or trusted friendships. Shared stories dissolve shame and remind us that struggle is not weakness.

Redefine empowerment on your own terms.

Empowerment might mean saying no, setting boundaries, or allowing vulnerability. Write your own definition of success and revisit it often. Living authentically is its own revolution.

Seek the right kind of professional support.

If you pursue therapy, choose someone who understands cultural dynamics and systemic stress. A good therapist won’t tell you to “do more” — they’ll help you understand why you feel you have to.

Reconnect with the body.

Our bodies often hold what our minds suppress. Gentle movement, stretching, or mindful walking can help release tension and bring you back to yourself. Listen to what your body is trying to tell you.

Create personal rituals of reflection.

Journaling, meditation, or even a few minutes of quiet each day can help process the noise. Ask yourself: What’s truly mine to carry today? What can I release?

Remember that change is collective.

Personal growth matters, but systemic change happens when women stand together — when they support rather than compete, share rather than compare. Every act of solidarity weakens the system that thrives on women’s self-blame.

Toward Compassionate Empowerment

We can’t separate women’s mental health from the cultural and systemic contexts that shape their lives. Empowerment that ignores inequality becomes another form of pressure — a race to live up to ideals that were never meant to be attainable.

The real work lies in creating a world where women are not praised for enduring, but supported in thriving.

As professionals, communities, and families, our role isn’t to teach women how to “manage it all.” It’s to ask why they’re being asked to carry so much in the first place.

Empowerment should not cost health, relationships, or peace of mind. It should mean freedom — to rest, to grow, to be imperfect, and still to belong.

True empowerment begins when women stop trying to earn their worth — and start remembering that they’ve had it all along. Empowerment was never meant to be a burden, it was meant to be freedom.